STOP STARTING OVER.
JOIN A HABIT-BASED FAT LOSS PROGRAM DESIGNED FOR LASTING RESULTS
Permanent Fat Loss (PFL) helps you lose weight without extremes by building the habits, skills, and mindset you need to stay consistent long after the program ends.
AT A GLANCE: WHAT MAKES PFL DIFFERENT FROM OTHER GROUP PROGRAMS?
One coach, not a rotating team. You work with Brooke directly, not a rotating cast of coaches you’ve never met.
Capped at 15 members, not hundreds. PFL stays small on purpose so you get seen and get answers, unlike programs that pack in lots of people.
Real community, not a voicemail app. Get daily support in our private Facebook group plus weekly live Zoom coaching (with Brooke!), instead of one-way Voxer messages or a Google form drop box.
A plan that evolves with your life. Use the “Weekly One-Sheet” to create a personalized, easy-to-follow plan built around your unique likes, dislikes, time constraints, and challenges (e.g., menopause, travel, work stress, sick kids, vibrant social life, etc.).
Results that outlast the program. Learn what truly works for your body so you keep losing (and keep the weight off) long after you graduate!
HERE’S WHAT COMMITTED PFL MEMBERS EXPERIENCE:
🎉 Losing 3–8 pounds per month while still enjoying cocktails, vacations, and dessert.
🎉 Continuing to lose weight even after leaving the program because they understand exactly what works for their body.
🎉 Healing all-or-nothing thinking and emotional eating so that one “off” day doesn’t turn into a lost week.
🎉 Finally feeling confident that they know what to do through busy seasons, travel, and menopause.
🎉 Ditching restrictive diets and keeping the weight off with habits that fit their real life.
Want to see what this approach looks like for real women? Read more weight loss success stories from clients who built confidence, consistency, and food freedom.
YOU’VE SPENT YEARS PIECING TOGETHER FREE ADVICE AND RESTARTING DIETS. AT THIS POINT, YOU DON’T NEED MORE INFORMATION. YOU NEED GUIDANCE, SUPPORT, AND ACCOUNTABILITY AS YOU BUILD A STRATEGY THAT’S TAILORED SPECIFICALLY FOR YOU.
HERE’S WHAT MAKES PFL DIFFERENT (AND WORTH THE INVESTMENT):
👊🏻 High-touch coaching, every week: Submit questions anytime in our private Facebook group for personalized feedback; join live calls 4x/month where I—Brooke Simonson, nutrition and mindset coach—troubleshoot member challenges and answer your questions in real time.
(Calls are typically the first and third Thursday of each month at 4pm PT and the second and fourth Thursday at 2pm PT)
👊🏻 A simple weekly game plan: A “Weekly One‑Sheet” shows you exactly which small, manageable changes to focus on each week so you’re not trying to fix everything at once or wondering where to start.
👊🏻 Bite-sized education that actually changes behavior: Short written modules and <10‑minute mindset videos show you how behaviors like eating protein, walking, and drinking water drive fat loss—and how to make habits *stick* through busy schedules, low motivation, emotional eating, and all-or-nothing thinking.
👊🏻 Done-for-you tools: Strength training videos, visual guides, and templates make meal planning, grocery shopping, and movement feel simpler and more automatic.
TRANSLATION: YOU’RE NOT JUST BUYING INFORMATION. YOU’RE GETTING A COACH, A PLAN, AND A COMMUNITY THAT SUPPORT YOU AND HOLD YOU ACCOUNTABLE THROUGH THE “MESSY MIDDLE” UNTIL THIS FEELS NORMAL.
IF YOU PREFER VIDEO TOURS, HERE’S WHAT PFL IS ALL ABOUT…
Want to see what this approach looks like in real life? Read these weight loss success stories from women who built consistency, confidence, and food freedom.
“CHEAP” CAN GET VERY EXPENSIVE.
If you’ve spent years piecing together free advice, paying for programs you didn’t finish, or rejoining diet apps, you already know that “cheap” can get very expensive.
PFL is $300/month or $700 every 3 months. Since PFL is a month-to-month coaching program, you can stay as long as it’s supporting you. Most clients stay 3–6 months, and you can cancel anytime.
HERE’S WHAT HAPPENS WHEN YOU JOIN:
You get immediate access to the program dashboard, weekly resources, and coaching tools.
You start with the habits and skills that matter most for your current season.
You get support inside the private Facebook group so you can troubleshoot real-life situations instead of trying to be perfect.
You learn how to keep going through weekends, travel, stress, menopause, busy seasons, and the weeks when motivation disappears.
PFL IS PERFECT FOR YOU IF:
You’re willing to experiment and be coachable, even when life gets busy (as it always does!).
You’re ready to invest the time, energy, and money needed for a season of focused change.
You want a science‑backed plan and mindset support, not another 30‑day quick fix.
PFL IS NOT THE RIGHT FIT FOR YOU IF:
You want rapid, unsustainable weight loss for an upcoming event.
You want a strict meal plan where someone tells you exactly what to eat every day.
You want a “sign up and disappear” program with little to no interaction.
IF YOU’RE DONE COLLECTING INFORMATION AND READY TO FOLLOW THROUGH, I’D LOVE TO COACH YOU INSIDE PFL.
CLICK BELOW TO JOIN AND WITHIN MINUTES YOU’LL HAVE YOUR FIRST “WEEKLY ONE SHEET” AND A PLAN FOR WHAT TO FOCUS ON THIS WEEK.
Still on the fence? Since 2019, Brooke has helped 350+ clients ditch restrictive dieting and lose weight for good. Click here to read some of their weight loss success stories.
Not sure whether group coaching is the right fit? If you want more individualized support, explore private weight loss coaching. If you want a smaller first step, start with one of my online weight loss workshops.